How Legible is Your Large Signage?
When designing large format graphic design projects (signs, billboards, banners) it is very important to keep readability in mind. There are many questions to consider.
Where is the signage placed? How high is the sign? What is the traffic like near the sign? How much time on average does each potential customer spend viewing and reading your sign? It is pivotal to make sure that your potential customer can understand and interact with your message.
One big element of your signage’s effectiveness is the font-size and the amount of text itself. Below is a chart detailing the appropriate letter height needed for specific customer distances: